Instagram is an online mobile application that is applied for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter includes fast become a very popular social media tool. Instagram was originally developed making sure people could apply different filters to photographs they had taken on their smartphones and would allow them to easily upload and share these photos with friends (or account followers) when using the Instagram application. More recently video was introduced to Instagram it can certainly be uploaded, but Instagram video tutorials are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are more than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per weekend.
The account is 'free' to start so lucrative low barriers to the road.
It can be a medium permits for easy sharing of content seven days a week.
What kind success have businesses achieved using Instagram?
Businesses while Levis, L'oreal and hundreds of others tend to be able to use the tool to:
To increase awareness to their products and services.
To increase brand recognition.
To showcase their community and pro bono work to inspire and attract prospects to engage with their product, service or brand.
Run successful promotions, competitions and free things.
Small Business marketing success with Instagram
Instagram appears to be particularly popular with product based businesses considering its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using buy instagram likes. This is really because the application allows for photos for posted and shared individuals who either wearing or basic products. For instance, a food manufacturer might post photos of somebody cooking with, sharing a meal, or entertaining friends using their food materials. This success is not exclusive to big brands as many small businesses are able to leverage the vitality of Instagram to engage their potential buyers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 include achieved this through the of attractive photographs of their own food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would be interested in or search due to.
Bloggers, social networking stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands people today following their Instagram reports. This 'influencer' group translates to , there are a couple of eyeballs there ready notice your products and services. The audience has recently been intended for you. The engagement has been formed and tapping into this finding your product uploaded onto their Instagram feed or featured by blogger or popular Instagram account holder will assist to increase your audience more speedily. Therefore taking period to identify key 'influencers' in your industry and in what way you can tap into this is very important.
Hashtags - What is he / she?
How would they be once had increase business exposure?
I claim that if you've got an interest in getting onto Instagram you spend time beforehand doing your Hashtag look into. Hashtags are tags that you can incorporate a caption of an image that you upload. By utilizing a hashtag you have to have use the # symbol at the front of the tag and afterwards add a keyword or several keywords without spaces after the hash symbol. For example, you might post a thing image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Might possibly already be informed about hashtags that they are also popular on Twitter however if you aren't take ripped abs online to see some examples of how they have been used. The intent behind the hashtag is to tag your photo into a subject or topic category that is 'searchable' or 'popular' on Instagram.